We extended Nike’s technology offering into the world of AR to create an always-on Snapchat filter that let Nike members try on new sneakers without leaving the house.

This allowed members an extra layer of certainty before adding another pair of shoes to their collection.

NIKE – SNAP 365 LENS

Ever wanted to try on a new set of Nikes without leaving the house?

Based around our concept of the Clubhouse – where members can hang out and hear about the latest sneakers in advance – we created a suite of iridescent objects that brought the filter to life, as well as 3D models of exclusive trainers that members could try on before anybody else.