Are you really a 90s kid if you never had Flintstones Vitamins growing up?

They’re as rich in nostalgia as they are nutrients, but vitamins have come a long way since they first launched in the 1960s, and they needed a change.

FLINTSTONES VITAMINS – MADE FOR REAL GROWTH

How do you update a beloved brand still stuck in the Stone Age?

Over the course of a competitive pitch win, we hit on our insight that growing up is messy (not to mention utterly insane).

Parents and kids alike face a ton of societal pressure, so if we could help normalise being, well, normal, we’d be doing a world of good.

That’s when we landed on our campaign idea of “Made for real growth” – by embracing imperfection and not being afraid to f**k up, that’s how we grow.