Johnnie Walker Black Label might be easy to drink, but it isn’t easy to describe: a complex mix of fruit, toffee and vanilla that leaves us at a loss for words.

So rather than try to describe something so… indescribable, we decided to think bigger than just words.

JOHNNIE WALKER – BLACK LABEL

How can we put Black Label’s unique flavour into words?

Working with actor Jonathan Majors (pre-getting cancelled, by the way!) and award-winning director Yann Demange, we created a world where Black Label's blending, ageing and flavour notes could come to life.

Then with the help of Mercury Prize-winning jazz group Ezra Collective, a troupe of dancers, and a spine-tingling soundtrack, we communicated the incommunicable (is that a word?) in a social series carefully designed for each format.