Ireland is a nation of begrudgers, so why should Irish food be any different?

Using a distinctive claymation style (cheers Aardman!), we hear from different foods gathered from across the 32 counties to air their beef about Beef.

LIDL – BEEFGRUDGERY

How do we give a German supermarket chain an unmistakably Irish voice?

We created a phone-in show where our food characters could get things off their chests, calling it “The Check-Out Line” (any resemblance to the Irish radio staple “Liveline” is purely coincidental).

The campaign proved so successful that we were asked to cook up some new characters.

Enter Beefgrudgery 2: The Beefquel!